SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group.

The new body provides a forum for affiliate marketing professionals to discuss the key issues influencing the future of the sector, share information, exchange ideas, and drive positive change through innovation.

Some of the biggest names in the sector have already joined and the launch membership list includes AskGamblers, Better Collective, Blexr, Bigwinboard, bwise Media, Catena Media, Clever Advertising, Easyodds, Finder Media, Group, Game Lounge, LiveSport Media, KaFe Rocks, Natural Intelligence, Oddschecker, Oddspedia, SofaScore and Web International Services

Membership into Affiliate Leaders is open to affiliate businesses of all sizes though. Any company that wishes to contribute to the conversation and join the community of their peers  is welcome to join for free. 

Much of the group’s networking activity will centre on SBC’s portfolio of betting and igaming industry conferences and exhibitions, as Affiliate Leaders members will receive complimentary tickets to paid-for events such as CasinoBeats Summit, SBC Summit Barcelona, SBC Summit Latinoamérica, Betting on Sports Europe, and SBC Summit North America.  

Members can also look forward to invitations to exclusive Affiliate Leaders networking sessions and opportunities to connect with operator partners, along with brand exposure and options for editorials and interviews on the SBC’s media properties. 

Kelly Kehn, SBC’s Global Relationships Director, said: “Affiliate Leaders will provide a much-needed global forum for a sector that is integral to the success of the sports betting and igaming industry. 

“It represents a great opportunity for affiliates to come together and share knowledge about the strategic issues they face, while also delivering some valuable business opportunities by connecting them with key contacts at operators in markets around the world.” 

The first Affiliate Leaders get togethers are scheduled to take place at July’s CasinoBeats Summit at the InterContinental in St Julian’s, Malta and September’s SBC Summit Barcelona at Fira de Barcelona.

Both events also feature full Marketing & Affiliation conference tracks, while the exhibition at Barcelona will have a dedicated Affiliate, Marketing and Media Zone, complete with an exclusive lounge for Affiliate Leaders members. 
To find out more about Affiliate Leaders and how to join, please visit:

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