Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.
In this week’s edition, Former Svensk Elitfotboll secretary-general Mats Enquist became chairman of Solidsport, while LFP Media appointed Nathalie Nénon-Zimmermann as director of partnerships.
Catherine Frey joined the WTA Tour Board of Directors as a player board representative, while Ronald den Hollander took over as CEO of Host Broadcast Services.
Read the full stories below.
Mats Enquist named Solidsport chairman
Mats Enquist, former secretary general of Svensk Elitfotboll, has been appointed chairman of Swedish sports tech company Solidsport.
Enquist led Svensk Elitfotboll from 2012 to 2023, overseeing a period of commercial and digital development for Allsvenskan, Sweden football’s top-flight league, and Superettan. He has also served on the board of European Leagues.
His appointment comes as Solidsport expands its work with sports rights holders across Europe, providing technology for clubs, leagues and federations to manage and distribute their own media content.
Enquist said his experience at Svensk Elitfotboll had included questions around football’s control of rights, customer relationships and digital development.
“In Solidsport, I see a company that has built the technology, expertise and business model to make that possible for more rights holders,” he said.
Solidsport currently streams around 150,000 matches annually and has 2.5 million registered users. The company said it has generated more than €30m back to sport, with around 30 clubs using its platform for UEFA qualifying rounds.
Nathalie Nénon-Zimmermann joins LFP Media
LFP Media has appointed Nathalie Nénon-Zimmermann as director of partnerships, with responsibility for sponsorship, advertising, events and licensing activities in France.
Nénon-Zimmermann has more than 25 years of experience across sports, media and marketing, including senior roles with Sportfive, Kantar Sport, Webedia and Olympique de Marseille.
She started her career at Mars before working on the France 98 FIFA World Cup team as marketing and sponsorship manager. She later founded consulting firms in Paris and London, advising federations, event organisers and rights holders.
At Kantar Sport, she led audience analysis, fan insights and partnership evaluation work for organisations, including FIFA, UEFA, Liverpool FC and Inter Milan.
Nénon-Zimmermann most recently served as managing director of Oxygen Solutions and is secretary general of SporTech for the 2025-26 term.
LFP Media CEO Olivier Bramly said her international experience would be valuable in developing the organisation’s partnership activities.
“Her appointment fully supports our ambition to strengthen the appeal and value of our competitions among brands and all our partners,” said Bramly.
Catherine Frey joins WTA Tour Board
Catherine Frey has joined the WTA Tour Board of Directors as a player board representative, acting as a link between the organisation’s leadership, athletes and the WTA Players’ Council.
Frey brings more than 35 years of experience across capital markets, private equity, M&A and financial services, with previous roles at Morgan Stanley, Bear Stearns, Drexel Burnham Lambert and MatlinPatterson Global Advisors.
She is co-founder and managing partner of F2P Ventures, where she advises companies on capital strategy, risk management, stakeholder communications and strategic partnerships.
Frey also serves as an independent director at Healthcare.com and Runway Growth Finance Corp., a Nasdaq-listed business development company.
In her new role, she will support the WTA’s governance and commercial development while representing player views in decision-making.
“I’m excited to bring my experience in finance, strategy and governance to the WTA and, most importantly, to help ensure that players’ voices are central to the decisions that will shape the future of the Tour,” Frey said.
Ronald den Hollander to lead HBS
Ronald den Hollander has taken on the role of CEO of Host Broadcast Services (HBS), taking charge of the Infront subsidiary from 1 October 2026.
Den Hollander will succeed Dan Miodownik, who is stepping down alongside HBS COO Luc-Antoine Charial following the delivery of major 2026 projects, including the FIFA World Cup, US Open and inaugural World Athletics Ultimate Championship.
He has spent more than 20 years at HBS and has been part of its executive management team for almost a decade. Since 2024, he has served as director of broadcast sites, operations and services.
His previous roles have included construction, venue management and broadcast infrastructure, with experience spanning five FIFA World Cups, several editions of UEFA EURO and various Asian Games.
Den Hollander said he was “honoured” to lead HBS and would work with its partners and team to develop the business.
“Together, we will build on HBS’s strong foundations, continue delivering first-class services for our clients and drive innovation across all platforms,” he said.
Snapshot Moves
- PGA Tour has hired former Box to Box Films head of development Ryan Holcomb as SVP and head of original content, where he will lead efforts to expand the Tour’s content beyond live competition.
- Florida Panthers have appointed Brian Smiley as SVP of Marketing, overseeing marketing, content, creative, social media, game presentation, digital media and community relations.
- Hill Dickinson has appointed Richard Bush as partner and head of its new sports practice, with the former Bird & Bird lawyer bringing more than 15 years’ experience in sports law and regulation.
- CELSIUS ambassador and England midfielder Georgia Stanway has shared five tips for first-time hybrid fitness competitors ahead of ATHX Liverpool, including pacing yourself, training outside your comfort zone and avoiding changes on event day.
- Dakar 2026 has appointed Olympic marathon champion Eliud Kipchoge as a Global Ambassador, with the Kenyan also set to mentor the Refugee Olympic Team at the Youth Olympic Games.
- Coca-Cola has named rugby league star Jarome Luai its new brand ambassador, with the partnership coming ahead of several key regional tournaments.
We’re spotlighting the movers and shakers shaping the sports business every Friday.
Submit your people moves to Insider Sport’s Editor, Louis Thompsett, at [email protected] to be featured in the next edition of Sideline Moves.
Catch up on last week’s Sideline Moves to learn about Kylian Mbappe’s new partnership with On.
