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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Budapest, Hungary - October 19, 2020: FIFA, UEFA and Hungarian Football Association flags in front of the Hungarian Football Association headquarters building in Budapest, Hungary in dramatic tone.
BREAKING
Football
Time to read: min
UEFA closer to seeing FIFA Forward Enterprise documents
November 13, 2026
Toronto, ON, Canada - March 14, 2026: A soccer ball with MLS logo during an MLS regular season match at BMO Field. Score 1:1.
BREAKING
Fan Engagement
Time to read: min
MLS celebrates record year as World Cup boosts football
November 12, 2026
The United Trinity refers to the Manchester United trio of George Best, Denis Law, and Sir Bobby Charlton at Old Trafford stadium
BREAKING
Football
Time to read: min
Expert weighs in on Manchester United's potential £5bn sale
November 11, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: AC Milan, Fanatics cards and Kaufland
November 11, 2026
Milan, Italy, 18th February 2026. Serie A 2025 2026 AC Milan vs Como 1907, Stadio Giuseppe Meazza, Former NFL American Football quarterback Tom Brady before the match.
BREAKING
Football
Time to read: min
How much did Tom Brady matter to Birmingham City?
November 10, 2026
BREAKING
Football
Time to read: min
Emanuel Medeiros: Why FIFA needs independent scrutiny
November 9, 2026
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
SAKHIR, BAHRAIN - February 13, 2026: Sergio Perez, from Mexico competes for Cadillac F1. The build up for the 2026 Formula 1 Winter Testing
BREAKING
Investment
Time to read: min
Liverpool owners FSG linked with Cadillac F1 takeover
November 5, 2026
2024-15-06, Kyiv, Ukraine. Exhibition of Ballon d'Or trophies awarded to Ukrainian footballers. Display with portraits of Shevchenko, Belanov, and Blokhin in an outdoor football event trading.
BREAKING
Football
Time to read: min
Polymarket profits trigger Ballon d’Or insider trading investigation
November 5, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: MLB boom, Madden ads and Kalshi
November 4, 2026
BIRMINGHAM, ENGLAND - SEPTEMBER 17, 2019: Detail view of Villa Park in Birmingham, England
BREAKING
Football
Time to read: min
Aston Villa backs down on Jamie Carragher legal threat
November 3, 2026
The cost of watching the NFL
BREAKING
Latest News
Time to read: min
Sunday Ticket case comes back to haunt NFL
November 2, 2026
Madrid, Spain - March 12, 2025: Champions League match between Atletico Madrid and Real Madrid played in capital. Real Madrid players. European champions. Spanish Euroderby.
BREAKING
Broadcasting
Time to read: min
Real Madrid match pulled in China amid Mbappé row
November 2, 2026
Wall of old wooden black and white TV screens, static noise caused by bad signal reception blackout
BREAKING
Broadcasting
Time to read: min
Piracy and Scotland pile pressure on football's 3pm blackout
October 30, 2026
Ciudad de Mexico, Mexico - March 11. 2025: Concacaf advertising banner on field
BREAKING
Football
Time to read: min
Why Concacaf is ending its SUM commercial partnership
October 29, 2026
Statue of athletics Woman holding above head olympic circle. Modern Olympic Stadium in Background. Sport photo for Summer olympic Game in Paris 2024.
BREAKING
Latest News
Time to read: min
HYROX's 'road to the Olympics' starts with World Triathlon deal
October 29, 2026
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