Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Features & Analysis
Time to read: min
ESPN, FOX & Warner Bros unite to launch new sports streaming service
February 7, 2024
BREAKING
Features & Analysis
Time to read: min
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
February 7, 2024
BREAKING
Football
Time to read: min
AC Milan partners with ComeAve & Tamias for innovative shopping experience
February 6, 2024
01:03:13
BREAKING
Fan Engagement
Time to read: min
Why England Golf is ensuring opportunities for young people to support the sport's next generation
February 6, 2024
BREAKING
Features & Analysis
Time to read: min
MetLife Stadium to host 2026 FIFA World Cup final
February 5, 2024
BREAKING
Horse Racing
Time to read: min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
23:58
BREAKING
Behind the Badge
Time to read: min
Behind The Badge: Racing Club - the historical & commercial importance of Argentina’s “First Great”
February 2, 2024
BREAKING
Latest News
Time to read: min
NCAA hands multi-year suspension to ex-Alabama coach Bohannon for illegal betting
February 2, 2024
BREAKING
Fan Engagement
Time to read: min
Caesars prepares for Super Bowl LVIII with range of new betting props
February 2, 2024
BREAKING
Latest News
Time to read: min
2024 Olympics gears up with Visa & Fibank custom debit cards
February 1, 2024
BREAKING
Boxing
Time to read: min
Unibet backs three fighters ahead of high-profile women's boxing weekend
February 1, 2024
BREAKING
Fan Engagement
Time to read: min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
BREAKING
Football
Time to read: min
Harry Kane becomes investor in performance-wear brand Reflo
January 31, 2024
BREAKING
Golf
Time to read: min
LIV Golf 2024 & 2025 seasons to broadcast on Movistar Plus+
January 30, 2024
BREAKING
Latest News
Time to read: min
MLB & JTB offer hospitality packages in new multi-year partnership
January 29, 2024
BREAKING
Football
Time to read: min
Arsenal appoint Richard Garlick as new Managing Director
January 29, 2024