Search
Choose a style
Dark
Light
Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: Real Madrid, McDonald's and Midnite
October 28, 2026
Oslo, Norway - 05 23 2026: FC Barcelona Femeni fans seen during the UEFA Womens Champions League 2026 final game between teams of FC Barcelona Femeni and OL Lyonnes
BREAKING
Football
Time to read: min
Barcelona’s €602 fine compared with transfer fees and kits
October 28, 2026
Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
BREAKING
Football
Time to read: min
Manchester United chaos grows with INEOS club sales 
October 27, 2026
Madrid, Spain - October 19, 2025: Liga match between Getafe FC and Real Madrid played in Getafe. Real Madrid players during the match. Professional soccer. EA Sports Liga 2025, 2026.
BREAKING
Asia
Time to read: min
Mbappé and La Liga try to contain China fallout after 'dictator' comment
October 27, 2026
Premier League's 115 charges against Manchester City
BREAKING
Football
Time to read: min
Premier League hires ‘Treasury Devil’ in Man City battle
October 26, 2026
business in football club and soccer team manager, online sport betting concept
BREAKING
Football
Time to read: min
How much will clubs pay under the IFR’s levy?
October 23, 2026
FIFA flag on the BMO Field stadium. Vega
BREAKING
Asia
Time to read: min
AFC endorses Infantino despite earlier FIFA leadership row
October 23, 2026
Rhode Island fans in the USL
BREAKING
Football
Time to read: min
USL links new branding to promotion and relegation plan
October 22, 2026
US Ski and snowboarder skiing and snowboarding downhill in high snowy mountains against sun sunshine, active winter sports holidays travel at ski health resort concept
BREAKING
Broadcasting
Time to read: min
US Ski & Snowboard tackles fragmented sports rights
October 22, 2026
West Ham United has launched Boleyn Brew
BREAKING
Fan Engagement
Time to read: min
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
October 21, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: min
Partnership Playbook: Racing stripes, yoghurt and F1 points
October 21, 2026
TURIN, ITALY - SEPTEMBER 16, 2025: Jobe Bellingham of Borussia Dortmund in action during the UEFA Champions League JUVENTUS v BORUSSIA DORTMUND at Juventus Stadium.
BREAKING
Football
Time to read: min
Jobe Bellingham joins Henry and Kompany as Rezzil investor
October 20, 2026
Watching Baseball infield at MLB trading
BREAKING
Broadcasting
Time to read: min
MLB regional broadcast rights hold firm at $1.6bn
October 19, 2026
BREAKING
Latest News
Time to read: min
SBC and VNLOK announce strategic partnership to strengthen licensed operator participation at SBC Summit Europe
October 19, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Latest News
Time to read: min
Sideline Moves: Ex-Svensk Elitfotboll boss joins Solidsport
October 2, 2026
SBC Awards 2026
BREAKING
Latest News
Time to read: min
Winners Announced for SBC Awards 2026
October 2, 2026
1 2 3 4 … 73