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Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
An image of the stage at the recent TikTok Playbook event
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Fan Engagement
Time to read: min
How women’s sport is building its own audience with TikTok
May 21, 2025
The poster for the upcoming SailGP docuseries, Unchartered
00:34
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Fan Engagement
Time to read: min
SailGP bets on docuseries to grow audience
May 21, 2025
as Island with attractions Yas Marina Circut, Formula One track and Yas links Abu Dhabi golf course.
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Golf
Time to read: min
Yas Links Abu Dhabi opens new Golf Academy with high-tech training facilities
May 20, 2025
View of Arthur Ashe Stadium during US Open 2018
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Hospitality
Time to read: min
Arthur Ashe Stadium to undergo $800 million overhaul
May 20, 2025
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Features
Time to read: min
‘It’s a Million-Pound Hit’: How National Insurance changes are reshaping the UK sports sector
May 19, 2025
WNBA new season at risk as CBA talks unresolved
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Basketball
Time to read: min
Why the WNBA is attracting major brands like Adobe
May 19, 2025
Antoine Dupont during the Rugby World Cup RWC 2023 match between France and New Zealand All Blacks on September 8, 2023
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Latest News
Time to read: min
Antoine Dupont backs US rugby with RFCLA ownership move
May 16, 2025
Tampa Bay Lightning game against the Panthers at Amerant Bank Arena on Monday, April 28, 2025
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Latest News
Time to read: min
Tampa Bay Lightning partners with Scripps Sports for free game access
May 16, 2025
Image of an NFL football team - the LA Chargers - following the reported investment from private equity
BREAKING
Latest News
Time to read: min
Private equity finds a footing in the NFL
May 16, 2025
Man betting on sports using smartphone. Logged into bookmaker websites. Sports betting concept using smartphone
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Fan Engagement
Time to read: min
Brazil strikes landmark deal to tackle match-fixing in sports betting
May 15, 2025
Chelsea FC Women to move all home games to Stamford Bridge
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Football
Time to read: min
Chelsea FC Women secure 10% investment from Reddit co-founder
May 15, 2025
Seattle Seahawks NFL sale record
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Latest News
Time to read: min
Has the NFL made a mistake shelving its diversity accelerator scheme?
May 15, 2025
A magnet pulling blue male icons towards it, representing CAA's recent purchase of Portas
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Data
Time to read: min
Why deals like CAA’s purchase of Portas are now the norm
May 14, 2025
England rugby playing the Argentian side in 2023
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Comment
Time to read: min
Does England Rugby’s broadcasting snub signal a shift to digital-first?
May 9, 2025
An image of a tv film camera on the set of an indoor sports event, showcasing sports broadcasting
01:00:21
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Comment
Time to read: min
Is the future of sports broadcasting in the cloud?
May 8, 2025
San Clemente, CA, USA June 29, 2024 Anna Leigh Waters and Catherine Parenteau compete in Women's Doubles play in the Select Medical Orange County Cup 2024
BREAKING
Latest News
Time to read: min
Pickleball - The paddle sport conquering the US
May 7, 2025