Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive.
There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020.
Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
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Fan Engagement
Time to read: min
The World Cup betting gold rush comes with a warning
June 2, 2026
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Features & Analysis
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Q&A: Scott Grant on on Canada’s approach to competition manipulation
May 15, 2026
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Features & Analysis
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The IOC’s genetic testing return risks reopening sport’s darkest debate
May 13, 2026
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Cycling
Time to read: min
Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit
May 11, 2026
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Latest News
Time to read: min
Women’s rugby does not need smaller balls to be entertaining
May 7, 2026
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Football
Time to read: min
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
May 6, 2026
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Data
Time to read: min
From data to prediction: Tennis betting’s next evolution
April 28, 2026
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AI
Time to read: min
The legal play behind athlete trade marks
April 23, 2026
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Data
Time to read: min
Q&A: Sporttrade's David Huffman on whether prediction markets the next frontier in fan engagement
April 21, 2026
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Baseball
Time to read: min
PureWager makes US debut with Baltimore Orioles partnership
March 23, 2026
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Interviews
Time to read: min
SailGP signs Smarkets as first official betting partner
March 2, 2026
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Integrity
Time to read: min
Elite sport can't pretend it's immune to the Ozempic era
February 24, 2026
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Features & Analysis
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How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
00:31
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Advertisement
Time to read: min
The making of a modern Super Bowl
February 6, 2026
01:27:04
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Latest News
Time to read: min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
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Broadcasting
Time to read: min
Frictionless fan experience becomes the industry's World Cup priority
January 27, 2026