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Rachael Kennedy
Rachael joined SBC Media as Editor of Insider Sport in April 2025 after a three year stint as Head of Content at Contentive. There she was the Editor of Accountancy Age, The CFO, Global Treasurer and bobsguide. She began her career at Central Banking, rising to the role of Associate editor in 2020. Rachael has a first class BA Classics from the University of Nottingham. She has a keen interest in women's sports, athletics, F1 and emerging sports. She is also the Editor of SBC’s Payment Expert publication.
Latest
Football table with money on the top representing match-fixing
BREAKING
Features
Time to read: min
How IBIA is future-proofing Canadian sport integrity
June 6, 2025
Prime sports logo on a pundit microphone
BREAKING
Fan Engagement
Time to read: min
Amazon's sports strategy is starting to look serious
June 6, 2025
Ricardo Fort, CMO, Beyond Hospitality
BREAKING
Fan Engagement
Time to read: min
How football hospitality is being redesigned for high-end fans
June 5, 2025
Formula 1 Driver Max Verstappen driving Redbull car 1 at the Formula 1 Crypto.com Miami Grand Prix 2022
BREAKING
Features & Analysis
Time to read: min
How Web3 met the pitlane
June 2, 2025
Exterior view of Ibrox Stadium, home of Rangers FC, in Glasgow, Scotland
BREAKING
Football
Time to read: min
Rangers new ownership follows growing NFL interest in football
June 2, 2025
Image of an WNBA court with Pinterest sponsorship
BREAKING
Latest News
Time to read: min
Pinterest signs first sports deal with WNBA champions
May 30, 2025
European Club Rugby Championship Cup
05:23
BREAKING
Europe
Time to read: min
Is Club Rugby about to have its Super Bowl moment?
May 29, 2025
An WNBA basketball on a pile of US dollars. Follows the announcement of BetMGM investing in the sport.
BREAKING
Fan Engagement
Time to read: min
Betting firm signs first women’s sports franchise agreement 
May 28, 2025
August 28, 2024: detail of the Alinghi Red Bull Racing AC75 boat leaving the port of Barcelona at the 37th America's Cup. horizontal
BREAKING
Fan Engagement
Time to read: min
First female-led team joins SailGP with Red Bull Italy
May 28, 2025
Image of Congress building in washington, following the vote on US tax reform 2025
BREAKING
Features & Analysis
Time to read: min
Will US tax reform spark a sports franchise sell-off?
May 28, 2025
Image of Tony Bloom
BREAKING
Football
Time to read: min
Tony Bloom's £9.86m investment in Hearts approved by supporters
May 27, 2025
Close up shot of man watching a rugby game.
BREAKING
Fan Engagement
Time to read: min
World Rugby and CBS Sports agree broadcast deal through 2029
May 27, 2025
india cricket batsman, following the Dream11 announcement
BREAKING
Asia
Time to read: min
India quietly de-risks sports investment
May 27, 2025
£23m green investment is transforming Crystal Palace into one of the UK’s first zero-emission multi-sport centres.
BREAKING
Hospitality
Time to read: min
Crystal Palace Sports Centre to go all-electric by 2028
May 23, 2025
Rollo Goldstaub - head of sports partnerships at TikTok
BREAKING
Data
Time to read: min
The TikTok effect: How sport business is being rewritten one clip at a time
May 23, 2025
Gary Hetherington new London Broncos Owner speaking during the London Rugby League Launch at Australian Embassy Exhibition Hall, Australia House,
BREAKING
Latest News
Time to read: min
London Broncos unveil ambitious plans to return to Super League
May 22, 2025