Chelsea FC secures WhaleFin as men and women’s sleeve sponsor
Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...
Binance continues football venture in sponsoring three CBF tournaments
The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...
Houston Astros link with BetMGM for new fan experiences
Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner.Marking the firm’s first...
Liverpool expands in sport betting market with Interwetten partnership
Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...
NWSL advocates for ‘closing the pay gap’ in UKG partnership
The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...
NFL continues UK and Ireland sponsorship deal with 888sport
The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures. Under the terms of...
Binance becomes main global sponsor of Argentina national teams
The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor...
Crystal Palace scores new sleeve sponsor in Mukuru
Crystal Palace has named financial services platform and money transfer provider, Mukuru, as the Premier League team’s official sleeve sponsor for the 2022/23 season.Africa-based...
PGA Tour expands augmented reality partnership with Quintar
The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending...
W Series season-opener renamed under Hard Rock sponsorship
W Series has announced that Hard Rock International will be the title sponsor of the 2022 season-opening double-header in Miami, which is taking place...