Yamaha and Monster extend title sponsorship ahead of Gran Premi de...
Yamaha has announced a multi-year extension of its partnership with Monster Energy which will remain the title sponsor of the Yamaha Factory Racing MotoGP...
Soccer Aid upgrades WOW Hydrate to official partner
Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match. Taking place on 12 June at...
Ruairí Bell ‘heavy in crypto branding’ with BVNK sponsorship
Rally driver Ruairí Bell is being sponsored by crypto-powered business banking and payments platform, BVNK, for the upcoming 2022 British Rally Championship. BVNK's logo will...
Borussia Mönchengladbach forms early extension to ‘historic’ Puma deal
Borussia Mönchengladbach and kit supplier Puma have made an early, long-term extension to their partnership. The Herzogenaurach-based sports kit company has supplied the Foals since...
Hamburg European Open returns with Betway sponsorship
The Hamburg European Open has revealed that Betway has increased its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament.The competition is...
MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.With the...
Argentine Football Association gains first betting sponsor
The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.BetWarrior will serve...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament. Kaizen Gaming’s sports...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.Until 2029, the deal...