Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Having leagues on board can be pivotal to US sporting integrity

Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America.The GLMS-sponsored panel,...

KSW CEO Martin Lewandowski preparing for a safe but sensational return...

With an action-packed card this weekend, KSW is preparing to be the first major MMA promotion outside of the Americas to return to live-action.Ahead...

Stateside push? Expanding the boundaries of cricket engagement

The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...

The esports report- Hitmarker and NUEL enhance uni pathway and ENCE...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...

Interbrand: How brands can win sports fans over behind closed doors

Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...

EFL highlights betting firms’ ‘significant contributions’ in response to Lords report

In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does...

DCMS Chair Knight warns that ‘10-15 clubs’ could suffer Wigan fate

Following the news that Wigan Athletic has gone into administration, the Department for Digital, Culture, Media & Sport (DCMS) Committee Chair Julian Knight MP...

Wigan Athletic enters administration following COVID crisis

Wigan Athletic has become the first English club in the top four divisions to go into administration since the global health pandemic began with...

Esports’ integration into media and betting

Esports has become a hot topic ever since it rose to prominence in mainstream media. The topic has branched through every industry in the...

ESA sponsorship tracker highlights growing industry confidence

The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...