Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

EFL highlights betting firms’ ‘significant contributions’ in response to Lords report

In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does...

DCMS Chair Knight warns that ‘10-15 clubs’ could suffer Wigan fate

Following the news that Wigan Athletic has gone into administration, the Department for Digital, Culture, Media & Sport (DCMS) Committee Chair Julian Knight MP...

Wigan Athletic enters administration following COVID crisis

Wigan Athletic has become the first English club in the top four divisions to go into administration since the global health pandemic began with...

Esports’ integration into media and betting

Esports has become a hot topic ever since it rose to prominence in mainstream media. The topic has branched through every industry in the...

ESA sponsorship tracker highlights growing industry confidence

The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...

The esports report- FACEIT announces collegiate venture whilst the GEF adds...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...

Bayern Munich takes preseason online with Audi Digital Summer Tour

Bayern Munich, in cooperation with Audi, has launched a virtual summer tour in which fans from all over the world will be able to...

Everton vs Liverpool breaks viewership records with 5.5m audience

Following on from BBC’s impressive viewership during its Premier League debut, Sky Sports has revealed that Sunday’s Merseyside Derby is the most watched match...

Football Media: The importance of player agencies in women’s football

Women’s football has undergone a meteoric rise in recent years, specifically in terms of viewership and engagement.Building on this success, Digital advertising and sponsorship...

Premier League: Are we entering the unknown for sports betting?

It may feel like the start of a new season, rather than the resumption of Liverpool’s quest for a first Premier League title, but...