LiveScore expands streaming rights offering with Serie A and Eredivisie

Credit: Maurizio Borsari/AFLO/PA Images

LiveScore has announced that the Serie A will continue to be streamed on its free-to-air platform for the 2020/21 campaign, whilst also revealing agreements with the Primeira Liga, Eredivisie and the Chinese Super League.

It has been revealed that the sports update company will stream 80 per cent of the total fixtures being played in Italy’s top division, resulting in a staggering 306 matches being aired on the firm’s streaming service which was integrated into its app in June. The partnership was negotiated by the Saran Media Group and agreed with Premier Sports, with the pay television channel still continuing to also broadcast the games.

In addition, LiveScore will once again stream matches from Portugal’s Primeira Liga, while for the first time also featuring matches from the Eredivisie in Holland as well as the Chinese Super League in an attempt to create ‘the most immersive sports coverage possible.’

Ric Leask, Marketing Director at LiveScore, stated; “After a fantastic start for our new LiveScore free-to-air live streaming service, we’re excited that our offering is set to get bigger and better for the new 2020-21 season. As well as returning to the hugely popular leagues in Italy and Portugal, by unveiling a number of new competitions we are continuing to innovate and offer our UK and Ireland audience the most immersive sports coverage possible.” 

“This is an important next step for LiveScore as we continue to expand our digital content offering. In addition to the live streaming options for our UK and Ireland audience, global LiveScore users can expect to enjoy a range of on-demand content from across the football world including through our partnership with LaLiga Santander. We’re excited to kick-off the 2020-21 season!”

The firm’s new streaming platform had a successful launch in June by revealing that all remaining Serie A games of the 2019/20 season, following the global health pandemic, would be available to stream for free for UK and Ireland users. LiveScore’s service attracted more than half a million unique viewers in its first two months, with a peak audience of 125,000 being reached during AC Milan’s 4-2 victory over Juventus.

LiveScore has also included European and International fixtures into its list of football content available to stream with the company acquiring rights for a number of UEFA Champions League and UEFA Europa League qualifiers and the CONCACAF FIFA World Cup 2022 regional qualifiers.

Moreover, lovers of South American football in the UK and Ireland will be able to watch the Copa Libertadores, Sudamericana and Recopa Sudamericana after securing 262 matches to be available to stream.