The WNBA’s labour reckoning
America’s women’s basketball league is growing up fast. Its pay politics are trying to catch up.As most American sports fans start obsessing over the...
Sideline Moves: Leadership changes hit Newcastle United
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
A grandstand view of Lenovo and F1’s race to win a...
Lenovo has become a global partner of F1, aiming to redefine how the sport delivers innovation, broadcast performance, and global growth.The crowds are beginning...
Canterbury to ‘shout loudly’ after PWR renewal
Insider Sport gets an inside look at why Canterbury has renewed its partnership with Premiership Women’s Rugby (PWR).Women’s professional sport in England has had...
On the air at 200mph: Inside F1’s team radio storytelling
Formula 1 told Insider Sport how team radio and new broadcasting tools are improving storytelling and bringing fans closer to the action.When Leicester City...
PFL CEO says ESPN failing to boost PFL brand ahead of...
PFL CEO John Martin is using his media expertise and MMA passion to grow the league’s global profile as its ESPN deal nears expiryWhen...
Sideline Moves: Ex-Premier League chief joins Bristol City
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
2026 World Cup set to be the biggest ever – it...
The 2026 World Cup in North America kicks-off 223 days and while that may still seem far away, international brands are already putting plans...
Why sports networks are moving from satellite to IP distribution
LTN’s Rick Young explores why live sports networks are moving from costly satellite to purpose-built IP distribution, unlocking reliability, flexibility and new revenue as...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...