Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The esports report – Retail remains key for the esports sector

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the growing role...

Professor Ramchurn: Analysing the opportunities & risks of AI in sports

The recent AI safety summit in London several weeks ago proved to be a pivotal moment for the progression of safely introducing artificial intelligence...

MPs raise concerns over future of free-to-air UK sports coverage

The free-to-air sports offering available to the UK public may shrink even further according to Barbara Slater, the outgoing Director of Sport at the...

AC Milan CMO: How the club is enjoying a new period...

Despite a period of decline during the 2010s, AC Milan has once again found themselves at the top of Serie A and in the...

DAZN NA CEO: Boxing playing catch-up on streaming but positive trends...

Speaking to Tyler Tynes of the Los Angeles Times, DAZN North America CEO Joseph Markowski gave his thoughts on the current broadcast landscape of...

iGaming Daily: Are Rick Parry’s comments on gambling sponsorship a welcomed...

EFL Chairman Rick Parry’s defence of football’s relationship with gambling was analysed in a recent edition of the iGaming Daily. Parry took a seemingly unique...

Everton hit with record Premier League points deduction 

Everton Football Club has confirmed it will appeal the shock Premier League decision to deduce the Toffees of 10 points.The sanction comes as a...

The esports report – new sporting star’s venture into sector 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at Ubisoft’s new...

Mani Gill: storytelling is the cornerstone of the British Basketball League’s...

As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...

Football Media – Dean Akinjobi: Saudi Arabia’s ‘multifront’ sports development key...

As the rise of sport in Saudi Arabia continues, we spoke to Dean Akinjobi, of Football Media, as he discussed the commercial opportunity that...