Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

How Paramount took Champions League rights away from TNT Sports

Paramount Skydance go from strength to strength by picking up the Champions League broadcast rights in the UK and Ireland, while continuing its interest...

UK women’s sports continues to grow amid record-high discrimination social posts

Women’s sports growth trajectory in the UK continued this year following the England Women’s Football and Rugby teams coming as champions in their respective...

Sideline Moves: David Beckham joins Bank of America

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Sports stadiums are entering a new-generation of digital demands

Whether it's Tottenham Hotspur’s $2.6bn (£2bn) move to its new state-of-the-art stadium in North London, or Everton FC’s recent opening of the Hill Dickinson...

Economic stakes high as FIFA PASS launches for World Cup

US host cities are bracing for massive economic gains from the 2026 World Cup, but the size of the boost depends on the success...

Q&A: Sports streaming tactics ahead of 2026 FIFA World Cup 

Craig Ferguson of Evergent explains how leagues are adapting streaming models, including micro-subscriptions and influencer partnerships, to engage fans and combat piracy ahead of...

Halo or hollow? Sky’s TikTok for women’s sport rings false

Sky Sports’ new TikTok channel for female fans was meant to celebrate inclusion. Instead, its tone and framing risk turning women’s sport into a...

Sideline Moves: Juventus appoints new CEO as Tether joins board

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Rangers’ Big Ibrox Sleep Out the latest initiative Butland is supporting

Rangers FC will host its annual Big Ibrox Sleep Out on November 14, a chance for players like Jack Butland and fans to help...

Partnership playbook: Globant, hummel, GSK and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...