The monetisation of pre-season
Some clubs follow a set template - others try to break the mould. There remains a fine balance, however, between getting a team to...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
VBET’s Viktor Hoffmann on the prestige of partnering with Arsenal
InsiderSport spoke to Viktor Hoffmann Global Marketing Director at VBET, following the brand’s announcement that it had signed a new partnership with English Premiership...
The importance of free-to-air sports broadcasting
Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....
iFollow scheme deemed a success in EFL survey
The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...
The USWNT’s battle for equal pay
With the FIFA Women’s World Cup (WWC) just completed in France last Sunday, the USWNT, once again, showed football fans all over the globe...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
BT Sport’s UFC pay-per-view gamble
Like with all 'unwelcome' press releases, BT Sport quietly announced on June 8th that starting with UFC 239, fans will need to fork out...
Benny Bonsu, GiveMeSport: Promoting equality in sport is a social responsibility
With the Women's World Cup now well underway, the spotlight has shifted towards ensuring that sports associations and leagues are doing everything they can...