RMG: expanding UK racing to all corners of the globe
After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...
FSG’s Liverpool trademarking faux pas
You can’t trademark the name of a location, can you? Surely not. Yet, Liverpool FC’s owners, Fenway Sports Group (FSG), have tried to do...
Financial turbulence continues as EFL season nears
As the EFL prepares for its much anticipated kick off, the plight of Bury FC and Bolton Wanderers continues to highlight the financial vulnerability...
Exploring the Premier League’s relationship with sleeve sponsors
Since the start of the 2017/18 season, the Premier League (PL) has allowed clubs to have sleeve sponsors on kits.That first season, the main...
‘Conscious Colossus’ and the role of sport in disadvantaged communities
Launching 'Conscious Colossus', betting technology group, Colossus Bets affirmed its commitment to supporting ‘three nominated charities’; Alive and Kicking, the Greyhound Trust and YGAM.InsiderSport...
Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
Dillian Whyte: Why the integrity of British boxing could be at...
British heavyweight contender Dillian Whyte is facing a battle to retain his position in the division, following reports that the Brixton fighter failed a...
Paddy Power: Disruptive, creative and peaking audience engagement
It’s safe to say that over the years, Paddy Power (PP) has never shied away from controversial marketing ideas. Whether it was Floyd Mayweather’s...
Sport Acuity’s Carrie Dunn: ‘The rise of women’s football is not...
Sports agency Sport Acuity recently added to its growing London team with the appointment of Carrie Dunn as an Associate Journalist.In her new role, she...
“The best work with the best” – CEO Portnov on Tyson...
Iconic brand ambassadors have played a key role in the marketing campaigns of sports betting brand, Parimatch.The operator’s CEO, Sergey Portnov spoke to InsiderSport...