Investment & Strategy

News and analysis relating to sports investment and the strategy employed by sports teams globally, including financial results.

Sideline Moves: Novak Djokovic joins roster of celebs investing in football

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

‘Big Brother’ at Hillsborough? Fans slam facial recognition plans 

Wage disputes, an unsafe stadium and now privacy concerns around the implementation of facial recognition technology, Sheffield Wednesday heads into the new campaign under...

When betting on dildos disrupts the WNBA, we’ve lost the plot

There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...

WWE outpaces UFC in revenue in TKO Q2 results

TKO unveils strong performances for both WWE and UFC as both companies have, and could land, lucrative broadcast rights deals. TKO Group saw a 491%...

Cincinnati Open unveils $260m transformation as 2025 tournament begins

Resort-style rebuild delivers fresh fan experience and upgraded player facilities at Lindner Family Tennis CenterThe 2025 Cincinnati Open has opened its gates to fans...

Why 100,000 footballers are suing FIFA

Nearly 10 years ago, Lassana Diarra challenged FIFA’s transfer rules over a failed move to Belgium. Today, 100,000 former and current footballers are suing...

ESPN wants more than the Super Bowl – it wants ownership

As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...

Manchester United’s ‘freight-sized’ pricing gap amid stadium rebuild

A key land dispute could derail Sir Jim Ratcliffe’s ‘Wembley of the North’ vision for Manchester United.Manchester United’s plan to build a new 100,000-seat...

The NBA’s $20bn European opportunity

The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...

Indian sports revenue could shift amid Google and Meta probe

As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...