How outages like Cloudflare threaten sports sponsorship
The Cloudflare outage disrupted platforms critical to sports organisations and sponsors, highlighting the growing risks and need for resilience in digital activations.The Cloudflare outage...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...
Sky Sports axes Halo channel after three-day backlash
Aiming to engage young female sports fans, Sky Sports Halo lasted just three days before being taken offline.Sky Sports has scrapped its newly launched...
Halo or hollow? Sky’s TikTok for women’s sport rings false
Sky Sports’ new TikTok channel for female fans was meant to celebrate inclusion. Instead, its tone and framing risk turning women’s sport into a...
FIFPRO blasts FIFA after being excluded from summit
FIFPRO’s president delivered some of his strongest criticism yet as the ongoing feud with FIFA shows no sign of ending.FIFPRO has accused FIFA of...
NBA revenue and valuations skyrocket as European League waits in the...
It has been less than a month since the 2025/26 NBA season kicked off, but the league is already projecting an increase in revenue...
UK PM Starmer meets UEFA to discuss EURO 2028 impact
The UK government has highlighted the socio-economic impact expected from EURO 2028, in what will be the first men’s international tournament held in the...
Goldman Sachs backs Excel Sports Management in agency growth push
Institutional capital is increasingly seeking to invest not just in teams and media rights, but in the agencies that broker talent, sponsorship and strategy.When...
Cybersecurity investor to buy Wolff’s Mercedes stake
Mercedes Formula One Team CEO and Team Principle Toto Wolff is reportedly in advance talks to sell a “mid-single digit stake” in the team. Wolff,...
Beşiktaş speaks out as Turkish football scandal spreads
A betting and match-fixing scandal has engulfed Turkish football, leaving teams scrambling to cope with suspensions, investigations and fixture disruptions.A betting and match-fixing scandal...