Despite extensive betting interest in the tournament, Euro 2024 concluded with no trace of suspicious wagering activity, according to UEFA.
The continental governing body explained in an update this week that it had developed a plan to counter match-fixing for the month-long men’s national team tournament.
Part of this included reconvening the anti-match fixing group it utilised during the 2020 tournament, including various stakeholders. Participants included sportstech and data firms Sportradar and Genius Sports, which performed an advisory role.
Further advice was gained from the International Betting Integrity Association (IBIA) and United Lotteries for Integrity in Sport (ULIS). These companies joined representatives from UEFA, the Council of Europe, the Group of Copenhagen, Europol, Interpol, Belgium, France, Germany, Portugal, Spain, Switzerland and the UK.
Meetings covered the integrity challenges of the past 12 months, alongside recent trends and how to find resolutions to match-fixing issues. UEFA stated that its three-year anti-match-fixing action plan, which concluded at the end of the 2023/24 season, was a focus area.
As the largest international football tournament in Europe and one of the biggest globally – the tournament caught extension media and consumer interest both at home and further afield in countries like the US – the Euros is understandably a big deal for betting and gaming groups.
This year’s campaign saw extensive marketing, with the tournament naming its first ever betting partner in Betano, whilst Tipico was a regional betting partner in Germany. Advertising campaigns also flourished, with many companies seeking to leverage the national pride seen around such tournaments.
