Investment & Strategy

News and analysis relating to sports investment and the strategy employed by sports teams globally, including financial results.

June 30th: The date football ethics died

I wouldn’t call myself a supporter of women’s football, which might be a controversial thing to admit in today’s world. In fact, I wouldn’t...

Partnership Playbook: Asahi, evian, Ebury, Toyota

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...

Aston Villa women’s team sale raises creative accounting flags

Aston Villa’s latest move leaves stakeholders questioning if it’s accounting brilliance or PSR gymnastics.Aston Villa has reportedly agreed to sell its women’s team to...

NBA’s Malik Beasley named in Federal gambling investigation

The investigation, which centers on suspicious betting activity around a January 2024 game, has stalled contract talks with Detroit and comes amid growing scrutiny...

World Supercross joins betting boom — what it means for extreme...

As Supercross signs its first data deal with a betting partner, questions remain over how extreme sports are entering the gambling arena—without the regulatory...

Women’s sport needs more than broadcast to grow

Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...

Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Q&A: How São Paulo FC is defending sport’s ethical sidelines

As the presence of sports betting companies grows within Brazilian football, so too does the responsibility of clubs to safeguard the integrity of competitions....

Paris 2024: Olympic spending shows state bore the brunt of costs

France spent more on securing the Paris 2024 Olympics than any other single item, with nearly half of all organisational costs allocated to keeping...

MotoGP races into new era under Liberty Media

MotoGP joins Formula 1 in Liberty Media’s motorsport portfolio.American mass media company Liberty Media has acquired Dorna Sports, the exclusive commercial rights holder of...