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Partnership Playbook
Partnership Playbook
BREAKING
Latest News
Time to read: 5 min
Partnership Playbook: AC Milan, Fanatics cards and Kaufland
November 11, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: MLB boom, Madden ads and Kalshi
November 4, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Real Madrid, McDonald's and Midnite
October 28, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Racing stripes, yoghurt and F1 points
October 21, 2026
Partnership Playbook, NBA
BREAKING
Basketball
Time to read: 6 min
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
October 14, 2026
Partnership Playbook
BREAKING
Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Shirts, WWE and Tesco's WSL play
September 30, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: La Liga, Man City and Visa
September 23, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Brentford, Palace and Super League
September 16, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Sport finds more room for sponsors
September 9, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Liverpool’s next shirt deal
September 2, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: FIBA turns VR into a courtside seat
August 26, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Data, deals and DUDE Wipes
August 5, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
Partnership Playbook, NBA
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
July 22, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features
Time to read: 6 min
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
June 24, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features
Time to read: 5 min
Partnership Playbook: Bale, beIN, Man Utd and more
June 17, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Sportradar, Lakers, Airbnb and more
June 10, 2026
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026