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Partnership Playbook
Partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Google, AWS, Accenture, BT and more
May 13, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
May 6, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
Partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
April 22, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
Partnership playbook
BREAKING
Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Partnership playbook
BREAKING
Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
partnership playbook
BREAKING
Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
Partnership playbook
BREAKING
Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
partnership playbook
BREAKING
Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Partnership playbook
BREAKING
Latest News
Time to read: 5 min
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
January 14, 2026
partnership playbook
BREAKING
Features & Analysis
Time to read: 5 min
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
January 7, 2026
Partnership playbook logo
BREAKING
Latest News
Time to read: 5 min
Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
Partnership playbook logo
BREAKING
Football
Time to read: 5 min
Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026