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Partnership Playbook
Partnership Playbook: Bale, beIN and ESPN
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Commercial
Time to read: 4 min
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine's Gucci deal and more
June 3, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
May 27, 2026
Partnership playbook
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Latest News
Time to read: 7 min
Partnership playbook: American Airlines, Betano, Mastercard, Visa and more
May 20, 2026
Partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, AWS, Accenture, BT and more
May 13, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
May 6, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
Partnership playbook
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Football
Time to read: 5 min
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
April 22, 2026
Partnership playbook
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Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
partnership playbook
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Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
Partnership playbook
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Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Partnership playbook
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Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
partnership playbook
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Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Chime, TikTok, Uniqlo, Visa and more
February 25, 2026
Partnership playbook
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Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
partnership playbook
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Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
Partnership playbook
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Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Partnership playbook
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Latest News
Time to read: 5 min
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
January 14, 2026
partnership playbook
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Features & Analysis
Time to read: 5 min
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
January 7, 2026
Partnership playbook logo
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Latest News
Time to read: 5 min
Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026