Darts drive Matchroom Sports profits as boxing fights for growth
The popularity of darts continues to soar following the release of Matchroom Sport's financial results for the year ending 30 June 2024.The global sports...
Authenticity is the new currency in sports communications
Sports revenue has been going through the roof in recent years, with the sector’s appeal to outside brands for marketing and branding key to...
Is Brazilian football the new hub for gambling sponsorships?
The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.Currently,...
UK revealed as sole bidder for 2035 FIFA World Cup
Gianni Infantino, President of FIFA, has revealed that the UK is the sole bidder to host the 2035 Women’s World Cup.Infantino confirmed that the...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...
FIFA Club World Cup triggers new Premier League transfer rules
The Premier League has announced an additional transfer window this summer to accommodate the two clubs participating in the FIFA Club World Cup.At a...
Premier League set to discuss Coca-Cola deal at shareholder meeting
The Premier League is reportedly close to welcoming back Coca-Cola as its official soft drinks partner, with a potential deal set to be agreed...