Hull City FC has announced Sportsbet.io as its back-of-shorts sponsor and its official Turkish betting partner.
The Championship club has agreed a two-year deal with the sportsbook operator and online sports betting platform for its branding to appear on the first-team shorts.
Founded in 2016 as part of Yolo Group, Sportsbet.io has sportsbook, casino and virtual sports offerings. As noted earlier, this agreement will establish the company as Hull’s Turkish betting partner, a significant connection given the club’s strong ties to Turkey, the home country of its owner.
Brett Carroll, Head of Commercial, stated: “This is a significant partnership with a reputable brand that again illustrates the increasing profile of Hull City in Türkiye and overseas.
“Sportsbet.io’s growing player numbers in Türkiye make this the perfect match and we are looking forward to working with them, to the benefit of both parties, over the next two seasons.”
“Working across football, the group take their responsibility to educate communities and highlight the importance of safe betting incredibly seriously, and I have no doubt this work will be evident in Hull throughout the partnership.”
This partnership aligns with the growing trend in English football, where clubs are increasingly collaborating with companies in the gambling sector.
While many fans speculate that such deals are rising due to the impending ban on front-of-shirt gambling sponsorships set for the 2026/27 season, this particular agreement remains unaffected since the ban will only apply to the Premier League.
Alexander Haig, Director of Sportsbet.io, commented: “As a digital pioneer, Sportsbet.io shares Hull City’s passion for exploring innovative ways to engage with supporters and sports fans alike in Türkiye.”
Though not affected by the impending Premier League ban, there are still some issues that can arise from these types of deals.
Last week, Crystal Palace and Nottingham Forest were warned by the UK Gambling Commission over the clubs’ deal with Kaiyun Sports. As the regulatory body revealed the company was not licensed in the UK, after its ‘white label’ agreement with TGP Europe, seems to no longer be in effect.
