Las Vegas to host F1’s new ‘eagerly anticipated’ night race
Las Vegas is set to host Formula One’s new night event from 2023, named The Las Vegas Grand Prix, which will be one of...
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
Miami Marlins has announced PNC Bank as the Major League Baseball (MLB) team’s newest pillar partner in a multi-year sponsorship extension.The expansion sees the...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...
NBC and PointsBet expand Chicago Bulls BetCast to cover further three...
NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...
NFL and StatusPRO create ‘new era’ VR gaming title
The National Football League (NFL) has formed a partnership with sports technology and gaming company, StatusPRO, to create an NFL-licensed virtual reality (VR) simulation...
Premier Lacrosse to air exclusively across ESPN channels
The Premier Lacrosse League (PLL) and ESPN have formed a four-year media rights agreement that will span the network’s broadcast, cable and streaming platform.The...
Developers can create UFC mobile games following Skillz deal
Ultimate Fighting Championship (UFC) has formed a multi-year partnership with mobile games platform, Skillz, to ‘bring competition’ to players worldwide.Announced at the Game Developers...
SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...