Latest round of sports media rights terminations hits Russia
Sports broadcasting has been further limited in Russia, in a move described as a ‘politicised act’ by one company executive. Towards the end of last...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.As the collaboration is...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...
Falcons’ Calvin Ridley suspended after placing bets on NFL
Atlanta Falcons player, Calvin Ridley, has been suspended from playing in the National Football League (NFL) this season, after an investigation concluded he was...
IBIA secures MoU with Canadian Gaming Association
The International Betting Integrity Association (IBIA) has further expanded its network of partners countering match fixing and sports corruption, securing a Memorandum of Understanding...
Bowl Season links with Sportradar in entering the sports betting space
The Bowl Season has formed a collaboration with Sportradar which becomes an official partner of the collegiate American football series for the 2022/23 season.The...
NHL’s Connor McDavid becomes BetMGM brand ambassador
BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.The collaboration sees the All-Star player become BetMGM’s first active...
WTA aids women’s equality with ‘historic’ Hologic partnership
The Women’s Tennis Association (WTA) and Hologic have formed a partnership which sees the medical device company as the global title sponsor of the...