Sideline Moves: Ex-Premier League chief joins Bristol City
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Amazon Ads expands access to sports streaming ad inventory
Advertisers will be able to buy streaming ads programmatically across Premier Sports’ app.Amazon Ads is giving advertisers access to Premier Sports’ streaming ad inventory...
Real Madrid claim legal victory over UEFA, but will it revive...
Real Madrid is reportedly seeking up to $4.6bn (€4bn) in damages from UEFA following a ruling by a Madrid court over the failed European...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
Paramount eyes similar UFC global exposure with two new market entries
Paramount's broadcast rights deal with the UFC just got bigger, expanding into two key UFC markets which could set to increase even further across...
Premier League Boxing Day move favours broadcasters
Fans may miss out on their usual Boxing Day feast of Premier League matches, but the broadcaster securing the lone live game could dominate...
NBA arrests won’t fix a $674bn problem
Last week’s splashy indictments made for gripping copy. But an industry study shows the real integrity risk lies outside the regulated systemWhen federal agents...
How will La Liga utilise its ability to schedule future games
La Liga has won a legal battle against the Spanish Football Federation (RFEF) after its appeal was dismissed by the Spanish Supreme Court over...
The next sports media revolution won’t start at the top
Emerging sports leagues are reinventing how fans watch, engage and pay for live games, creating new opportunities to boost media rights valueHeading to Blockbuster...