The Porsche Cup Brasil 2025 has made history by welcoming its first cryptocurrency sponsor, with Bitget teaming up with driver Flávio Sampaio.
Sampaio will compete in the series, with his car featuring the distinctive black-and-cyan livery of Bitget, the cryptocurrency exchange, when the season kicks off in April.
For Sampaio, this sponsorship marks a significant achievement, confirming his place in Latin America’s most-watched Grand Touring category.
“I am very excited about this partnership with Bitget and hope to help spark interest among motorsport fans in the world of cryptocurrencies,” he said. “The profile of sports fans often has similarities with that of crypto investors. I believe we can create an interesting connection between these two worlds.”
Sampaio began his motorsport career at the age of 12 in karting, competing in major state and national championships until 2001. In 2007, he entered Stock Jr., the feeder series for Stock Car. The following year, he joined ATW Racing in Stock Light, and in 2014, he moved up to the GT3 Challenge.
Beyond Sampaio’s career, this partnership represents a strategic commercial move for the competition. As cryptocurrency gains popularity globally, sponsorships from related companies are increasingly common in the sports industry.
This has especially been the case in motorsports, with F1’s Aston Martin recently partnering with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.
Bitget, known for its extensive history in sports sponsorship, has previously partnered with high-profile names like Argentina’s football icon Lionel Messi and Juventus’ women’s team.
Gracy Chen, CEO at Bitget, stated: “This partnership isn’t just about speed on the track – it’s about accelerating innovation in the crypto space. We find that Flavio’s sportsmanship also dwells on the same principles that drive Bitget: strategy, adaptability, and high-performance execution.
“Aligning with a motorsport professional for a series known for its precision and competitiveness allows us to engage with an audience that values both technological advancement and calculated risk-taking.”
