DP World Tour Championship lands five-year Emirates extension
The DP World Tour Championship, Dubai and Emirates have agreed to extend the airline’s position as premium partner of the tour’s season-ending event until...
Netherlands host 2026 Solheim Cup as it continues to ‘rejuvenate the...
The Netherlands’ Bernardus golf course has been selected to host the 2026 Solheim Cup.Located in Cromvoirt close to Eindhoven and ‘s-Hertogenbosch, Bernardus opened in...
LIV Golf puts Australia in the spotlight as 2023 events host
LIV Golf is bringing LIV Golf League events to Australia beginning in 2023 as part of its 14-tournament schedule. As part of a multi-year commitment,...
DP World Tour extends long-serving Emirates partnership
The DP World Tour and Emirates have enhanced their relationship, whereby the international airline will remain an official partner of the competition until the...
Kowa continues ‘avid support’ of golf through PGA Tour partnership
The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and...
PGA Tour signs NFT platform partnership with Autograph
The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.The web3 brand, co-founded by Tom Brady,...
International Golf Federation ‘fully commits’ to integrity with Sportradar
The International Golf Federation (IGF) has signed a deal with Sportradar which focuses on sporting integrity and match-safeguarding. Sportradar Integrity Services - a Swiss-based, Nasdaq-listed...
PGA Tour optimises the fan journey with Qualtrics
The PGA Tour has named Qualtrics as the official experience insights provider of both the PGA Tour and PGA Tour Champions.The competition will now...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
Mastercard pauses Poulter and McDowell deals following LIV involvement
Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...