IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour.
Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide.
Further commercial provisions, see IMG Arena become the official distributor of PGA Tour syndicated live video content, for international regulated sports betting and gaming markets.
“This is a very important step for the PGA TOUR in terms of engaging our fans, serving our players and enhancing our Integrity Program,” said PGA Tour Commissioner Jay Monahan.
“Creating a bigger, more diverse, more engaged fan base around the world is key to any league’s success, and sports betting is part of how we plan to do that.”
Moving forward, IMG Arena states that it will provide the PGA Tour with a best-in-class data collection service, supporting professional golf’s ‘ PGA Integrity Program’ established in 2017.
Boosting the PGA Tour’s provisions for sports betting, IMG Arena details that it has begun developing an innovative range of golf products that will provide fans exciting ways to enjoy PGA Tour betting content, within a safe and protected manner.
Backing the PGA Tour as new partner Freddie Longe, Managing Director at IMG Arena stated: “The global sports betting market’s access to official data has revolutionised the in-play sports betting experience,”
“We see golf as a sleeping giant. It is one of few major sports that doesn’t yet offer consistent in-play betting markets. The PGA TOUR is an undisputed leader in golf and we feel this long-term partnership will allow us to work hand in hand to grow the game and protect the sport via the launch of a truly innovative digital experience that captures the next generation of sports betting and entertainment.”