F1 agrees latest sponsorship deal with Barilla Group
Formula One (F1) has confirmed that its latest sponsorship partner Barilla Group has signed a multi-year deal that will begin for this season. The pasta...
Designit: In defence of F1’s American makeover
Formula One (F1) is racing towards the mainstream stratosphere and a key reason for the surge in fan interest can be attributed to the...
Robert Reid quits FIA as staying would compromise his beliefs
Robert Reid, Deputy President for Sport at the FIA, the global motorsports governing body, states that his decision to resign is about “principles, not...
Flávio Sampaio hopes for Porsche Cup win in crypto-powered car
The Porsche Cup Brasil 2025 has made history by welcoming its first cryptocurrency sponsor, with Bitget teaming up with driver Flávio Sampaio.Sampaio will compete...
F1’s Racing Bulls strikes ExxonMobil deal for full fuel integration
The Visa Cash App Racing Bulls Formula One team has announced a new sponsorship agreement with ExxonMobil ahead of the start of the F1...
Alpine F1 team launches ticket partnership with viagogo for 2025 season
Ahead of the start of the 2025 Formula One season this weekend, the BWT Alpine Formula One Team have announced a “first-of-its-kind” partnership with...
Formula 1 bets on ALT Sports Data for engagement
Formula 1 has named ALT Sports Data as the official betting data supplier as the sport says betting becomes increasingly important for global fan...
F1 crypto links continue to grow as Aston Martin signs Coinbase...
Aston Martin has penned a sponsorship deal with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.The motorsports team and Coinbase have...
Williams Racing rebranded ‘Atlassian Williams Racing’ for 2025 F1 season
Williams Racing has reached an agreement with Atlassian that sees the product software company become a title sponsor of the Formula 1 team. Now renamed...
UK National Lottery operator partners with McLaren Racing
Allwyn, the operator of the UK National Lottery, has partnered with the McLaren Racing F1 team in its second Formula One-focused sponsorship of the...