Mastercard and the McLaren F1 Racing Team are looking to deliver ‘priceless’ experiences in a new multi-year sponsorship agreement.
The global payments company aims to grant F1 fans “unparalleled access” to some of the sport’s biggest grand prix events to gain a closer look into racing.
McLaren Racing’s CEO, Zak Brown, said: “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognizable wherever you are in the world.
“Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”
Mastercard branding is also set to appear across McLaren’s racing cars and other signatures over the course of the racing calendar.
It has also been reported by Racing News 365 that the Mercedes F1 Racing Team were also in discussions with Mastercard in regards to a deal, but McLaren has pipped the constructor to the podium.
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, added: “We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally.
“For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
