Boston Red Sox icon and Fox Sports analyst, David Ortiz has signed a deal to become a designated ambassador of Foxwoods Resort Casino.
The 10-time All Star, seven-time Silver Slugger and three-time World Champion will appear in upcoming marketing campaigns, the baseball icon will lend support to other exclusive initiatives on property, including gaming tournaments and other hosted events.
Ortiz commented on the new partnership, stating: “I’ve had such great experiences coming to Foxwoods over the years, so this partnership is a really exciting opportunity for me to show why it’s the premier resort destination in the Northeast. We’re going to have a lot of fun together, and I look forward to sharing the Wonder Of It All with my fans.”
Interim CEO & Mashantucket Pequot Tribal Council Chairman Rodney Butler added:“We are so thrilled to welcome David Ortiz to the Foxwoods team, solidifying a unique partnership between two New England institutions. Big Papi knows a thing or two about hitting it big, and we’ve hit the jackpot in adding him to our line-up to engage with guests and elevate the Foxwoods brand in his new role with the organisation.”
Insider Insight: As far as brand ambassadors go, big David Ortiz is about as recognisable as they come. With his continued presence on Fox, The Red Sox icon can help Foxwoods further grow its brand personality, through his own unmistakable persona.
