Manchester City has confirmed a multi-year extension with TECNO Mobile as the club’s Official Global Tablet and Handset partner.
The partnership will allow the mobile organisation to continue to grow through its marketing and advertising campaigns, whilst also continuing to drive fan-led content.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, commented: “Manchester City prides itself on partnering with ambitious, pioneering and creative organisations, so we are thrilled to be announcing the extension and expansion of our highly successful partnership with TECNO Mobile.
“During the past three years, we have collaborated on a number of exciting initiatives that has engaged, connected and entertained our global fanbase, particularly in India and supported the impressive growth of the TECNO business and brand.”
Stephen Ha, Vice President of Transsion Holdings and Managing Director of TECNO Mobile and Transsion India, said: “The partnership with Manchester City Football Club, the Premier League champions, will help further boost our brand recognition and name value as a leading mobile device company around the world.”
The announcement, which was made at the TECNO 2019 Global Partner Summit in Delhi, was marked by Man City icon Paul Dickov officially kicking off the TECNO race to Manchester City – a fitness challenge, which will see 40,000 Indian City fans race around the world to Manchester.
As part of the company’s ‘Expect More’ campaign, the continued collaboration will include a football-themed photography competition as well as the continuation of the ‘Shot of the Game’ series – an initiative put in place to connect fans with the most memorable match-day moments.
Willoughby touched on the benefits of the partnership, adding: “TECNO have consistently demonstrated their love of football, creating some unique experiences for fans and this is evidenced with more than 40,000 people signing up to the TECNO Race to Manchester City. This country-specific initiative is a fantastic example of two partners working together and we’re delighted to be continuing this successful partnership.”