Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.
As part of the deal, the organisation will gain global exposure through access to Everton’s marketing assets and a presence at Goodison Park on matchdays.
Alan McTavish, Commercial Director at Everton Football Club, commented: “We are delighted to welcome eToro to our portfolio of Official Club Partners. We look forward to developing our partnership and are excited to see what can be achieved by bringing blockchain technology into the world of football.”
eToro, recognised as a leader in financial technology (fintech), provides its community of more than eleven million users with the opportunity to invest in cryptoassets such as Bitcoin, Ethereum and Litecoin as well as more traditional stocks and commodities, providing a bridge between the old world of trading and the new.
Iqbal V. Gandham, eToro UK Managing Director, added: “We’re delighted to partner with Everton and join the club at an exciting time before the start of the season. As a global investment platform we believe in relationships, and look forward to being a part of the club and engaging with the fans over what we hope will be a successful season on Merseyside.”
With just over a week until the season, the platform, which has been in formation since 2007, also added Premier League newcomers Aston Villa to its list of Premier League partners.