Nexen Tire has deepened its partnership with Premier League champions, Manchester City.
The global tyre manufacturer has enjoyed a strong partnership with the club since 2015, with this the third campaign the firm will enjoy the exposure of being sleeve sponsor at the Manchester club.
Travis Kang, the Global CEO of Nexen Tire commented: “We are delighted to retain the title of Official Sleeve Partner of Manchester City for the third season,” said . He added, “Nexen Tire has been actively supporting Manchester City throughout the years, accompanying the team in their successive wins in the Premier League. We are determined to create bigger synergy with the Club, setting our eyes on the continued collaborative success with Manchester City.”
The partnership extension commenced with City storming to a five goal victory over West Ham United on the opening day of the Premier League season, in the club’s first home game, the Citizens take on Champions League finalists, Tottenham Hotspur.
The expansion of Nexen’s partnership with Manchester City came after the Premier League allowed clubs to explore the avenue of sleeve sponsorships at the start of the 2017/18 season.
That first season, the main collaborations were Liverpool and Western Union, Chelsea with Alliance Tyres, as well as City’s Nexen Tire deal.
As with previous seasons, Nexen Tire’s logo will continue to appear on the left sleeve of the Manchester City player’s shirts. As the Official Sleeve Partner of Manchester City, Nexen Tire will connect with the loyal fans from all over the world, not only through its sleeve partnership, but also through various sports marketing initiatives.
Nexen Tire is utilising the partnership to expand its global customer base, especially with its new European plant in Czech Republic under full operation since April.