The Green Bay Packers has strengthened its partnership with the franchise’s official casino, Oneida Nation.

The unique partnership follows alterations in NFL guidelines that allow more robust and expansive partnerships with casinos.

Craig Benzel, Packers vice president of sales and business development commented on the collaboration: “As two strong Northeastern Wisconsin organisations, the Packers and Oneida Nation have a long history of working together. We look forward to continuing to build upon our partnership by creating new and exciting experiences for fans in the years ahead.”

The partnership saw a host of activations, including the Packers and Oneida uniting to offer several sweepstakes this summer, giving fans a chance to win 2019 season tickets, as well as a VIP Weekend for the Packers-Raiders game in October, part of Fantennial Weekend presented by Oneida Casino.

The landmark weekend will include a variety of events and activations that will commemorate 100 years of the NFL.

The team and Oneida Nation have worked together on a number of different programs for more than 20 years, including a partnership since 2002 that includes the Oneida Nation Gate on the east side of Lambeau Field.

Louise Cornelius, gaming general manager for Oneida Casino added on the deal: “Oneida Casino is celebrating our 25th anniversary this year, and we are proud to help mark that milestone by enhancing our partnership with the Packers. As the Official Casino of the Green Bay Packers, we are excited to work even more closely with the organisation to offer unforgettable entertainment for fans, visitors and community members.”

In the opening clash of the regular season, the Green Bay Packers take on the Chicago Bears on Thursday September the 5th. The tie marks the much anticipated curtain raiser to the NFL regular season.

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