The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.
The food delivery company will become the team’s first ever sleeve sponsor, with its logo appearing on the training kit of all senior men’s and women’s sides, starting with Gareth Southgate’s squad for the forthcoming UEFA EURO 2020 qualifiers against Bulgaria and Kosovo.
Mark Bullingham, The FA’s CEO, praised the deal: “I’m delighted to welcome Deliveroo as our latest partner across the England teams and the Emirates FA Cup.
“Deliveroo is an ambitious and growing company and it’s fitting that they join us at a time when the England teams are going from strength to strength and The Emirates FA Cup is reaching a larger audience than ever before.”
As part of the deal, Deliveroo will also partner with the world’s oldest cup competition, the Emirates FA Cup, with exciting plans to be rolled out from the 2019-20 season onwards.
Will Shu, Deliveroo’s founder and CEO, added on the sponsorship: “We couldn’t be more excited to support the England teams. Both the men’s and women’s teams are doing incredible things and we’re proud to be playing a part in their success.
“The Emirates FA Cup is a global phenomenon and, as a business that is expanding across the world, we can’t wait to see what we can achieve together.”
The deal has been confirmed ahead of the upcoming international break, which sees England entertain both Bulgaria and Kosovo, as Southgate’s side to look to confirm a place at next Summer’s highly anticipated Euro 2020 tournament.
Based in England and founded in 2013, Deliveroo is one of Europe’s fastest-growing businesses and work with the biggest chain restaurants across the UK.