SugarHouse Casino and PlaySugarHouse.com have announced a new partnership with The Philadelphia Flyers and Wells Fargo Center.
The multi-year agreement sees the brand become the official sportsbook partner of the club and stadium.
The deal was confirmed by Valerie Camillo, President of Business Operations for the Philadelphia Flyers and Wells Fargo Center, Rob Long, General Manager of SugarHouse Casino, and Mattias Stetz, Chief Operating Officer of Rush Street Interactive, the operator of sports betting at SugarHouse Casino and PlaySugarHouse.com.
Camillo commented on the new partnership: “With Pennsylvania on the forefront of legalised sports gaming, we and our SugarHouse partners are excited to elevate the game day experience at the Wells Fargo Center in a unique way.
“These new lounges will bring the energy and excitement of PlaySugarHouse.com, a market-leading sportsbook, into the arena and introduce another step in our transformation to become one of the most technologically-advanced arenas in the world.”
The deal includes two branded, hi-tech sports lounges inside the Wells Fargo Center that will open in time for the Flyers’ 2019-2020 season opener on 9 October.
Fans can watch live sports events across the spectrum on nearly 100 screens throughout the lounges, all while betting on the action via their mobile devices. The look and feel of the sportsbook-style lounges will be the same as the brand-new permanent sportsbook at SugarHouse Casino, created by the same designer.
Mattias Stetz, COO of Rush Street Interactive, the operator of SugarHouse in-casino and online sportsbooks added on the deal: “We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center. Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”
“Philadelphia fans’ interest in sports betting is why we’re expanding our state-of-the-art SugarHouse Sportsbook this fall,” said Rob Long, general manager of SugarHouse Casino. “We can’t wait to bring the same energy that we’ve seen at the casino to these brand-new sports lounges at the Wells Fargo Center.”