The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise’s new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of a new multi-year agreement.
The agreement will forge an exclusive marketing partnership that includes Rivers Casino and BetRivers branding and advertising inside the arena.
In addition, the partnership with the five-time Stanley Cup Champions will include a branded, hi-tech BetRivers Sportsbook-Style Lounge in PPG Paints Arena. The lounge will feature two rows of luxury seating where sports fans will now be able to watch the Penguins games while betting via the BetRivers Pennsylvania app on their mobile devices.
“This is an exciting extension of our longstanding relationship with Rivers,” said David Morehouse, president and CEO of the Penguins. “The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment.”
Along with the new seating, the lounge has been designed to enhance the game-day experience for fans visiting the stadium and will include a bar with seating and club chairs, as well as multiple live-action screens.
“Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back Cups in 2016 and 2017,” said Mattias Stetz, chief operating officer of Rush Street Interactive (RSI), the operator of BetRivers.com.
“As two organizations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh.”
Bill Keena, general manager of Rivers Casino Pittsburgh added: “Rivers Casino Pittsburgh’s proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side.
“The new BetRivers Lounge at PPG Paints Arena takes this long standing relationship to a whole new level—literally.”