Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.

The multi-year deal will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks and will feature the official brand marks of MLB and the 30 MLB Clubs.

Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures commented: “We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games.

“Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with Brad and EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”

This partnership will also see the parties potentially collaborate on other lottery games based on live baseball, including designs that offer jackpots similar to popular mainstays such as Powerball and Mega Millions.

EquiLottery Games CEO Brad Cummings added on the collaboration: “We are pleased to be working with one of the most iconic leagues in professional sports worldwide. We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive.”
He added: “I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”
Previous articleDown Royal reveals Ladbrokes as November festival sponsor
Next articleFC Bayern Munich set for 5G installation