Juventus has announced online sportsbook, 10bet as the club’s official ‘Gaming & Betting Partner’.

The three year partnership acts as a strong element of 10bet’s European strategy, with Juventus undoubtedly being one of the continents most sought after football clubs.

Giorgio Ricci, Juventus Chief Revenue Officer, commented: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.

“The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies.

In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”

The deal is 10bet’s most significant sports sponsorship, with the brand having previously utilised partnerships to expand its footprint within the UK, alongside Blackburn Rovers and and West Bromwich Albion.

“10bet is thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.” – 10bet marketing detailed in a statement.

Juventus has won the Italian Serie A title eight times in a row between 2011-2019 and a total of 37 times during its 122-year history. They have also been crowned European Champions League winners twice making the famous black and white kitted team Italy’s most successful domestic club.

The club is looking to mount a serious challenge for European success this season, whilst also fending off challenges from Inter Milan and Napoli in the battle for domestic silverware.