Serie A giants Juventus has extended its partnership with TikTok Italia and will expand the agreement by placing a greater focus on enhancing the profile of its Women’s team.
Through the shared focus of both parties, the Juventus Women’s TikTok has amassed more than 730,000 followers, 5.6 million users and up to 100 million views in the seven months since the account was launched.
Looking to build upon the early engagement success, TikTok Italia will look to reach new audiences through a concerted effort to help Juventus Women grow on the platform by connecting to existing and new fans.
Past initiatives of the partnership have seen Juventus fans take part in exclusive content at the TikTok Corner at the Allianz Training Centre in Vinovo, Turin.
Moreover, TikTok creators will continue to help capture the daily lives of Juventus Women’s players and experiment with new technology and innovative formats.
Marco Castellaneta, Media Director of Juventus, stated: “We are thrilled to announce the renewal of such a prestigious partnership, which involves our women’s first team.
“The decision by a global player like TikTok to continue and expand their collaboration with Juventus Women is a clear demonstration of the shared commitment both organisations have towards the growth and recognition of women’s football.”
Indicative of the relationship, Juventus and TikTok Italia’s ‘Awareness Is a Team Sport’ initiative on the social media platform during the Juventus Women vs. Roma fixture looked to promote mental health awareness as players wore shirts featuring a message for online viewers.
Furthermore, from the match, played on October 16 at the Pozzo-La Marmora Stadium in Biella against FC Bayern Women, Juventus Women took to the field with the slogan ‘#WomensFootball on their shirts, highlighting TikTok’s commitment to supporting and promoting women’s football.
Salvatore Di Mari, Head of Operations for TikTok Italia & Spain, added: “We are excited to be working with Juventus Women to bring dedicated content from this talented team to our global sports community, giving them a front row seat to all the action.
“This collaboration builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal representation and recognition they deserve.”
