Asian MMA promotion, ONE Championship (ONE), has announced that its historic 100th live event, drew a record-breaking 85 million viewers worldwide across all platforms.
The figures, which were recorded by Nielsen, accounted for viewership from YouTube, Facebook, and Twitter.
The event titled, ONE: CENTURY took place on 13 October from the Ryogoku Kokugikan in Tokyo, Japan and featured former UFC stars, Demetrious Johnson and Eddie Alvarez.
Chatri Sityodtong, Chairman and CEO of ONE Championship, commented: “I am thrilled to announce that ONE: CENTURY broke all viewership records and stands today as the most-watched martial arts event in history with over 85 million viewers worldwide. China alone brought in over 10 million viewers on live terrestrial TV and digital platforms.
“Asia is the world’s largest media market in terms of eyeballs with over 3 billion viewers in the same 3 hour time zone. ONE Championship is broadcast on free-to-air TV and digital platforms every week in every major country in Asia. Even with the 85 million viewership number, we have barely scratched the surface of the full viewership potential in Asia. When we put together this mega event, our team knew that it had the potential to do big numbers across Asia.”
He added: “I am full of gratitude and appreciation to the greatest fans in the world for your love and support. I would also like to thank our incredible ONE Championship athletes for their excellent performances. It was a night of explosive action, showcasing authentic world championship martial arts at the highest level in the world.”
Epitomising the global reach of the Asian MMA promotion, the event was broadcast live in 145 countries worldwide. The event featured two full-scale World Championship cards with 28 World Champions across multiple pillars of martial arts, World Championship title bouts, World Grand Prix Championship Finals, and World Champion versus World Champion match-ups.
Insider Insight: One Championship’s growth on a global scale is exponential, the promotion has benefited immensely from the star power of Demetrious Johnson and Eddie Alvarez. The production values of ONE also give its events an incredibly special feel and make fans feel like they are engaging with a truly unique event.