Sports technology solution Sportian is lending its services to mixed martial arts promotion ONE Championship to prevent any and all illegal streaming of its events.
Originally developed by La Liga and a sports division of Globant, Sportian can detect real-time tracking of illegal streaming sites, apps and VOD platforms, as well as search engines and social media to implement rapid blocking.
The integration for ONE events will help the Asian MMA organisation to protect its value to future global broadcast rights deals.
ONE is the largest global sports property in Asia, with an audience that crosses over 190 countries. The organisation has identified a spike in content piracy that may damage its future growth.
James Marsh, Vice President of Global Media Rights for ONE Championship, said: “Piracy is a serious issue that requires speed and precision to counteract any illegal streams and protect both our intellectual property and our broadcast partners.
“Globant Sportian has shown its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is secure moving forward.”
Globant Sportian offers one of the largest anti-piracy networks for sports and entertainment, using advanced detection, analysis, and visualisation tools to establish the source of piracy and stop its spread.
With a team of analysts working with more than 70 of the world’s largest online platforms, while holding Google TCRP certification, Globant Sportian’s Content Protection has removed over 98% of piracy it detects.
Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added: “ONE Championship is one of the most exciting growth stories in sport, which makes it a key target for piracy rings that are focused on diverting fans’ money out of the industry.
“We are excited to establish a new partnership in Asia that will reduce the impact that piracy is able to have on fan experiences, broadcast agreements, and local jobs.”
