Global sports betting supplier Kambi has underlined its deepened its commitment to the highest levels of integrity announcing its membership of the International Betting Integrity Association (IBIA).
The agreement will enhance the relationship between Kambi and IBIA on sports betting integrity and strengthens the association’s unique global monitoring and alert platform. The affiliate membership covers IBIA member brands using Kambi’s sportsbook, which currently includes: Unibet, 32Red, LeoVegas, 888sport and ATG.
Khalid Ali, CEO of IBIA, commented: “I am delighted to welcome Kambi into IBIA; we are adding another key player to our global network, further enhancing our sophisticated monitoring and safeguarding capabilities, which are unparalleled in spotting the signs of betting-related corruption. Kambi’s valuable data will undoubtedly serve to strengthen our consumer, business and sports protection capabilities and its membership further cements IBIA’s position as the leading global voice on betting integrity.”
Oliver Lamb, Kambi’s Head Sportsbook Controller, added: “We are proud to be joining IBIA, an organisation which shares our focus on protecting the integrity of global sport and shielding bettors from the danger of wagering on potentially manipulated events. Sports betting integrity and commercial probity are at the core of Kambi’s business model, and have been central to our success in regulated markets all over the world. It is excellent to be stepping up our ongoing commitment to these principles, and that IBIA have seen Kambi as an important partner in promoting them.”
The International Betting Integrity Association is a renowned global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets.
The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.
Kambi has achieved significant commercial progress in 2019, signing a number of partnerships with leading operators including Penn National Gaming, JACK Entertainment and Seneca Gaming Corporation.