The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the threats of improper and illegal betting-related conduct.
As a result, Genius Sports not only adds the XFL to its portfolio of trusted integrity partners which also includes the PGA Tour and the English Premier League, but it also enables the professional American football league to build and launch an integrity program to help protect fans, players and officials from potential match-fixing.
Jeffrey Pollack, President and COO of the XFL, stated: “Sports betting is growing rapidly in the U.S. and we are gearing up to be a good citizen and thoughtful participant in the marketplace. Our alliance with Genius Sports is an important first step and foundational element.”
The partnership will see Genius Sports provide alerts and analysis of all significant odds movements, as well as 24/7 monitoring of all pre-game and live betting markets thus giving the XFL visibility into wagering on its games. It will also help the XFL understand the projected level of betting on its games, establish a process for reporting potential problems, and, if needed, assist in investigations.
Moreover, a customized e-Learning portal which will explain the league’s regulations, the obligations to report any potential rule breaches and the importance of integrity to the league’s future growth will also be provided to XFL players, coaches, officials, team and league executives.
Steven Burton, Managing Director of Genius Sports, added: “The XFL has shown an exemplary commitment to protecting the integrity of its games. We are proud to partner with such a dynamic league and look forward to helping the XFL benefit from increased fan avidity by engaging with the nascent US sports betting industry.”
As well as the e-Learning portal, Genius Sports will also be attending this month’s XFLs centralized training camp where it will be conducting integrity workshops to help educate players, coaches and game officials on best practices to prevent betting-related misconduct
Collaboration on the Integrity Program has already begun and it is expected that it will be fully set in place by the start of the XFL season on 8 February.