The sports data and technology group reported double-digit revenue and EBITDA growth in 2025, while rapid expansion in its media division highlights a broader shift in how sports data is monetised.
Genius Sports reported strong revenue and profit growth in 2025, as the sports data and technology company continued to expand its presence across the betting, media, and broadcast ecosystem.
The London-founded group said full-year revenue rose 31% to $669.5m. In comparison, adjusted EBITDA increased 59% to $136.2m, lifting margins above 20% for the first time as the company scaled its technology platform across global sports, betting and media partners.
Quarterly performance was similarly robust, with fourth-quarter revenue rising 37% year-on-year to $240.5m and adjusted EBITDA climbing to $48.3m.
Mark Locke, Co-Founder and CEO of Genius Sports, described 2025 as a year of “accelerated revenue growth and record adjusted EBITDA”, pointing to continued expansion in the company’s betting business and rising demand for its media and advertising technology.
“Upon completion of the acquisition of Legend, we will further strengthen our position at the intersection of official data, fan identity and real-time intent,” Locke said in the company’s earnings statement.
Betting remains the largest business
Betting technology, content, and services remained the largest contributor to Genius Sports’ revenues, generating $471.5m in 2025, up 33% year-on-year.
The company said growth in the segment was driven largely by increased activity with existing sportsbook clients, alongside price increases agreed during contract renewals and the rollout of additional services across existing markets.
Genius Sports provides official sports data, trading tools and live streaming services to betting operators worldwide. The company maintains data partnerships with more than 1,000 sports organisations, including the NFL, the English Premier League, and the NCAA.
These relationships underpin the group’s position as a key infrastructure provider for in-play betting, where sportsbooks rely on real-time official data feeds to power live wagering markets.
Media division becomes fastest-growing segment
While betting remains the core revenue driver, the company’s media division delivered the fastest growth during the year.
Media technology, content and services revenue increased 37% year-on-year to $144.5m, with fourth-quarter revenue in the segment almost doubling to $58.2m.
Genius Sports attributed the expansion largely to growing demand for programmatic advertising and fan engagement services, particularly in the Americas, as brands and agencies increasingly seek to integrate advertising with live sports content.
The company has recently signed partnerships with advertising groups, including Publicis Sports and PMG, as well as media and technology collaborations designed to deliver contextual advertising around live sporting events.
This includes initiatives such as augmented advertising overlays on sports broadcasts and new programmatic advertising tools designed to allow brands to target audiences during live sports moments.
Expanding the technology platform
Alongside its financial results, the company pointed to a series of product launches and partnerships aimed at strengthening its position across the sports media ecosystem.
These included an augmented advertising platform with NBC Sports Regional Networks, new programmatic advertising infrastructure with Magnite, and the launch of BetVision for Tennis in partnership with Infront.
The company also announced a collaboration with WPP Media to develop new tools for measuring sports advertising performance.
Collectively, these initiatives reflect Genius Sports’ broader strategy of positioning its technology as the infrastructure connecting sports leagues, broadcasters, betting operators and advertisers.
Profitability improves despite wider net loss
Despite the strong operational performance, Genius Sports reported a net loss of $111.6m for the full year, compared with a loss of $63m in 2024.
The company said the increase was primarily driven by a non-recurring rise in stock-based compensation linked to warrants issued to the NFL following an extension of the company’s licensing agreement, alongside one-off equity awards to employees and litigation costs.
Adjusted EBITDA, which excludes these items, rose significantly during the year as the business continued to scale.
Operating cash flow also strengthened, with the group reporting $86.4m in cash generated from operations during the year.
Outlook for 2026
Looking ahead, Genius Sports reaffirmed its standalone guidance for 2026, forecasting revenue of between $810m and $820m and adjusted EBITDA of $180m to $190m.
The company also expects its proposed acquisition of sports media platform Legend to further accelerate growth. On a combined basis, the two businesses are projected to generate approximately $1.1bn in revenue and $320m to $330m in adjusted EBITDA on an annualised basis once the deal closes.
The transaction is expected to complete in the second quarter of 2026.
