Championship side QPR has named BetUK as its official betting partner for the remainder of the season.
As part of the agreement, BetUK’s logo will be displayed on the front of the Hoop’s first-team shirts until the end of the season. The logo will also be displayed in various areas around the Kiyan Prince Foundation Stadium and training facility, along with South Africa Road Stand.
Any supporter who purchased a Royal Panda branded 2019/20 QPR shirt can swap logos to a BetUK design at no additional cost in order to appease fans who had previously purchased the side’s recent shirt.
A BetUK.com spokesperson discussed the decision: “We wanted to give all supporters the opportunity to match their shirts with the players’. It’s important for us that we create a strong link between BetUK.com, the club and the supporters. We are excited to immerse ourselves into the club’s culture and fan base.”
The deal is a result of Royal Panda’s withdrawal from the UK market earlier this month citing ‘tougher regulations’ as a factor. The company will no longer operate in the country from Friday 31 January, 2020.
However, the announcement still sees the LeoVegas Group remain with the Championship club, with UK-facing brand BetUK – part of the company’s Rocket X division – assuming the sponsorship agreement.
Euan Inglis, Queens Park Rangers’ Commercial Director, stated: “Royal Panda have been a fantastic partner for the last two and a half seasons. Although Royal Panda will be replaced by BetUK.com until the end of this season, our relationship with the group will be maintained by BetUK.com coming on board.”
Over the last few months, BetUK has strengthened its UK sponsorship agreements after being named the official betting partner of the Premiership Rugby league.