Racing Post has announced that it is rebranding as Spotlight Sports Group, as it seeks to elevate its content offering.

Spotlight Sports Group includes four businesses which include Racing Post; Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock

Alan Byrne, Chief Executive and Editor-in-Chief, emphasised: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. 

“Our group now offers a wide range of valuable services to bookmakers and other partners. We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”

Spotlight Sports Group provides marketing, product and content across multiple sports, territories and languages. Increasingly using AI to power new customer experiences such as the launch of the Intellr in-play football product in 2019. 

Racing Post ,one of the most recognised and names in horse racing betting with more than 34 years of intimate industry experience. With the rebranding, The Spotlight Sports Group are now able to work more closely with partners to deliver the audience, products, content and support.

“Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group,” said Louise Agran, the Chief Marketing Officer.

“We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day. 

“It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”

In the statement Spotlight Sports Group has stated that at ICE 2020 the group will ‘showcase the variety of services on offer with a core purpose to make sports betting brands shine’.

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